Focus on the Family is coordinating a "Worth Waiting For" project - getting kids (alright; young people) to pledge abstinence from pre-marital sex by wearing red-and-white bands. The red stands for true love and the white for purity.
Focus on the Family: "it's a message that young people love to have and love to embrace but it's just giving them the opportunity to embrace that hey, they can be empowered to save sex until after marriage and there are individuals worth waiting for."
[My modesty, the jewel in my dower? This campaign seems misconceived - isn't the important thing is to treat others with consideration and generosity and respect (and, yes, love, if you can manage it), rather than whether or not you go to bed with them? To simply say, stay away from sex! is too easy. Besides, as Diane Athill says - the tenderness between bodies may be restricted, but it is real, and if sex teaches you to think about a person other than yourself, then that's no bad thing.]